About DADP


Day After Day Productions, Inc. (DADP) is widely considered the expert in the field of producing entertainment events for casinos and corporate entities worldwide. Owned and operated by one of the entertainment industry's entrepreneurial leaders, Seth Shomes, DADP consists of the following divisions:
  • (1) Booking
  • (2) Casinos
  • (3) Talent Buying
  • (4) Marketing
  • (5) Record Label
  • (6) Themed Cruises
  • (7) Content Creation
Seth Shomes (CEO) is one of the touring world's premier independent music agents. After graduating from Tufts University in Boston, his career started in March 1995 in the mailroom at the esteemed Associated Booking Corporation (ABC) in New York where he trained under legendary agent Oscar Cohen. In November of 1996, he opened Day After Day Productions where he now oversees a diverse client roster of the world's greatest artists, entertainers, personalities and theatrical productions. A pioneer within the casino entertainment and marketing field, Seth utilizes his vast relationships to formalize and execute contemporary entertainment strategies for artists and casinos alike that sell tickets as well as drive retail packages and high roller gaming. Along with his exclusive agency roster, Seth has booked events on a special project basis for entertainers from Snoop Dogg to Robert Plant and has implemented casino radio promotions for rock icons such as Pearl Jam and Green Day. Through his efforts, Seth has received praise from the highest level of casino executives for his ingenuity in developing unique marketing strategies that have proven to be more successful on multiple levels than those of his contemporaries. Among his various endeavors outside of the casino world, Seth is the co-creator of the popular ROCK THE SOAP themed cruise showcasing daytime television's biggest stars, as well as the creator and executive producer of multiple television and theatrical projects that are currently in development.


Audra Shomes (Director of Events) graduated in 1995 from the renowned marketing program at Fitchburg State University in MA. After graduating with honors, she worked at the National Crime Prevention Coalition in Washington DC where she serviced the McGruff the Crime Dog campaign among others. After being recruited by the elite firm of Powell Tate, she coordinated events for a variety of high profile clients including launching the first U.S.S. Seawolf submarine and documenting the OJ Simpson trial. After her work with Powell Tate, Audra transitioned into health care and became an Account Executive at Aetna Healthcare managing national clients including Coca Cola and Ringling Brothers. Returning to her marketing roots in 2006, Audra moved to Los Angeles and joined Baker, Winoker and Ryder where she worked with clients such as James Woods, Jason Alexander, The Groundlings, Netflix and more.


Marc Ertel (Director of Marketing) graduated Indiana/Purdue University from one of the first New Media programs in the country. Since starting his career in 2003, Marc has been at the forefront of web design, development, and marketing and his work has been published in national publications such as Rolling Stone, Spin and Blender. As Head of New Media at Tourdesign, Marc worked with artists and entities in a variety of ways. From designing websites and online marketing materials to executing internet strategies, accounts included:

The Who
The Rolling Stones
Jay-Z
Morrissey
Nickelback
Chris Rock
Van Halen
Chris Brown
Dave Matthews Band
Brad Paisley
Blue Man Group
Amy Winehouse
Brian Wilson
U2
Sammy Hagar
Hollywood Bowl
LA Philharmonic
Rock The Ink
Bonnaroo
Ocean Way Recording Studios

After Tourdesign, Marc entered the e-commerce world at Sobongo.com. Marc was responsible for all manners of building and managing the customer database and online outreach to populate Sobongo's database and increase sales. Along with his team, Marc designed and constructed Sobongo's website and marketing collateral to launch their internet and strategic initiatives. With an eye for increasing revenue, Marc focused on Email Marketing through creating and deploying e-blasts and building subscriber growth and management techniques. Along with his role at DADP, Marc also heads the new entity created by Seth Shomes entitled DAY AFTER DAY MARKETING (http://www.dayafterdaymarketing.com)


Chelsea Hewitt (Events Coordinator) joins the Day After Day team after being awarded a scholarship at Missouri Valley College. Currently, she is pursuing a degree in Alcohol and Drug Counseling at Santa Barbara City College where she is a consistent member of the Dean's List. Along with being a star basketball player and honor role student, Chelsea is a respected member of the Santa Ynez Valley community where she has participated sports activities, volunteer opportunities, church events, and youth programs. She is excited to be a member of DADP and brings with her a wealth of experience in event coordination.

Seth Shomes
CEO

Audra Shomes
Director of Events

Marc Ertel
Director of Marketing

Chelsea Hewitt
Events Coordinator