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A SIGNATURE SERIES FEATURING
HIGHLY RECOGNIZABLE REALITY
TELEVISION CELEBRITIES.
Day After Day Productions is currently producing a series for
Mohegan Sun, one of the world's largest gaming destination resorts - entitled
reality check.
This series will feature a variety of stars from various reality television shows such as
American Idol, Dancing With The Stars, Top Chef, So You Think You Can Dance,
America's Got Talent, Flip This House, The Hills, The Real Housewives, and
Millionaire Matchmaker to name just a few...
These high profile events will be heavily marketed throughout the property itself,
and its local markets including New York and Boston.
These events are typically comprised of two parts:
- The first part is a 30 minute "entertainment" component: singing,
dancing, Q& A with the audience, cooking demonstration, etc.
- The second part is an autograph signing, where these celebrities
interact with the public.
Benefits:
- Pre-event radio promotions and interviews create a buzz factor
in this market, increasing each celebrities brand exposure.
Each celebrity will also promote their event via social media
such as Facebook, Twitter, etc.
- Each event will have strong marketing support with press
releases, ads, email marketing, radio promotions and giveaways,
as well as website and on-property exposure.
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