The Yucaipa Companies Invest in Seth Shomes’ Day After Day Productions (DADP), The Leading Talent Agency In The Casino And Soft Ticket World. Seth Shomes Joins DWP Talent Services as Partner.
The Yucaipa Companies have announced an investment in Day After Day Productions (DADP), founded and led by Seth Shomes, the leading booking agent in the casino and soft ticket business for over 25 years. DADP is widely considered the expert in the field of booking and producing entertainment events for casinos, fairs, city events, theatres, PAC’s, and corporate entities worldwide.
David Barnes, partner at Yucaipa, said “We are extremely pleased to be going into business with Seth Shomes. We greatly admire the company he has built, and look forward to having a successful partnership with him for years to come.”
“Over the last decade I have watched with great interest Ron Burkle’s foray into the agency business and I am thrilled to partner with him and Yucaipa. As I re-launched DADP in April 2021 with just myself and a laptop, it is a proud moment that our immediate growth has quickly led to a partnership with one of the biggest entrepreneurs out there, and I look forward to finding internal synergies within Yucaipa’s portfolio of agencies and related entertainment companies,” says Seth Shomes, CEO of DADP.
The DADP roster includes more than 30 clients across a wide variety of genres, including 98 Degrees, Aaron Lewis, Brian Wilson, Deal Or No Deal – Live!, Flo Rida, Jeff Bridges & The Abiders, Matt Fraser, Missy Elliott, Staind, T.I., The Commodores, Tony Orlando, Tyler Henry, War, Wayne Newton, and more.
Longtime agent and industry veteran Shomes relaunched Day After Day Productions (DADP) in 2021. He originally founded the agency in 1996 with a core expertise and focus on booking, producing and buying talent for entertainment events, and the agency held an unparalleled footprint in the casino world for nearly two decades. DADP operated independently through 2014 until Shomes joined The Agency Group – and then UTA through that acquisition – and opened the first-ever dedicated Casino Divisions at each agency. Shomes has received five “Agent Of The Year” awards from the prestigious Casino Entertainment Awards in Las Vegas.
Among his other accolades, Shomes is an accomplished leader and recognized expert in the casino entertainment world after establishing himself as a pioneer by becoming the first agent to build a platform for non-traditional entertainment programming to thrive in the gaming industry. Throughout his career, Shomes has received praise from the highest level of casino executives, talent buyers, artists, managers, and record and PR executives for his ingenuity in developing unique marketing strategies that have continually proven successful for all parties.
Here are some DADP company highlights since its 2021 relaunch:
- DADP has secured over $30,000,000 in gross bookings and over 700 individual shows in casinos, fairs, festivals, arenas, PAC’s, theatres, city events, and more.
- Since opening as a solo operator in 2021, Shomes quickly expanded to a team of 12 staff, including five booking agents, six coordinators and a Head of Tour Marketing.
- DADP is well respected in the industry and is very competitive with other agencies.
- In association with Bobby Dee Presents, DADP co-produced dates for Mount Westmore featuring Snoop Dogg, Ice Cube, Too $hort and E-40.
- DADP will book and produce A Boy Band Christmas for its inaugural run of holiday dates in 2022, featuring Drew Lachey, Jeff Timmons, and Justin Jeffre of 98 Degrees, Jamie Jones of All-4-One, Erik-Michael Estrada and Trevor Penick of O-Town and Ryan Cabrera.
Additionally, as part of the investment, Yucaipa portfolio company Danny Wimmer Presents has partnered with DADP, to grow it’s DWP Talent Services (DWPTS) division, with Shomes being named partner of DWPTS.
DWPTS is a division of DWP that focuses on the casino and fair business and was launched in 2021 with the acquisition of Billy Alan Productions, led by Billy Brill, a highly accomplished industry executive and consultant with more than 40 years of success in the entertainment, interactive media and casino booking industries.
Danny Hayes, CEO of Danny Wimmer Presents, said “Billy Brill, Danny Wimmer and I have been looking for the right opportunity to grow this nascent part of our business. I was Seth’s lawyer the first time he built Day After Day, so I know what his unique skill set, relationships and reputation will bring to DWPTS. Seth’s creative approach and client philosophy is in lockstep with ours. I’m not ready to give away the playbook but am excited to further integrate and expand on this aspect of our business.”
DWP is one of the largest independent producers of destination music festivals in America, with events including Aftershock, Bourbon & Beyond, GoldenSky Country Music Festival, Inkcarceration Music & Tattoo Festival, Louder Than Life, and Welcome To Rockville.