Art of Rap
50th Celebration of Hip Hop
Ice T 2x – Grammy Award / 4x Nominee
Over 70 Million Records Sold
Over 2 Billion Streams
9x – #1 Albums
Ice – T has been featured on Law & Order SVU for 22 years
The Art of Rap™ will feature artists per date featuring a who’s who of the history of Rap & Hip-Hop. The events will be a full festival experience featuring break-dancers, live graffiti artists, vendors, an interactive festival concerts area and so much more.
With its production of multi-city, multi-stage touring music festivals and destination events, The Art Of Rap™ work across genres of music with acts ranging from the Hip Hop To R&B and Comedy to DJ’S and producers. The Art of Rap™ success is attributed to years of experience working with artists and musicians, attention to detail, a high level of organization and deep music industry relationships.
The Art of Rap™ values long-term partnerships with brands, corporations, artists, and other entertainment entities to co-produce events or assist with the development and execution of their mutual objectives. Produce some of the hardest rocking and loudest bumping music festivals in the past 5 years.
The Art Of Rap™ has worked with companies from various industries including but not limited to, beverage, Metro Pcs, retail. While this list not all-encompassing, some of these brands include Rockstar Energy Drink. The Art Of Rap Music Festival follows in the footsteps of Ice-T’s critically acclaimed documentary film “The Art Of Rap™.” True to the theme of the film, the massive lineup. “Hip-Hop is the most powerful and influential cultural movement since rock & roll. A true art form that deserves respect” said Ice-T. “Hip-Hop is crucial to many people’s lives and The Art Of Rap™ is the true game of Hip-Hop! Zulu Nation forever.” – Mickey Bentson (CO-Founder of the Universal Zulu Nation and brainchild of The Art Of Rap™.
Mickey Bentson is the CEO of Pay Up Management and a member of the Rock & Roll Hall of Fame. He has worked with Ice-T, Fat Joe, Afrika Bambaataa & Grandmaster Mele Mel, and the Furious Five.